Amid e-commerce giant Amazon's ongoing crackdown on attempts by sellers to solicit positive consumer reviews, three more Chinese consumer brands have been banned from selling on the platform, dealing a fresh blow to the "made in China, sold on Amazon" community.

Citing the Guangdong SACA Precision Manufacturing, South China Morning Post (SCMP) reported that Amazon has banned the sale of RAVPower power banks, Taotronics earphones and VAVA cameras, three brands under Shenzhen-based electronics company Sunvalley, effective from June 16.

The suspension came after the merchants were found to be offering gift cards to customers willing to write positive reviews about their purchases. This is a common practice in the Chinese e-commerce world but considered an abuse of the review system by Amazon.

"According to our investigation, the reason [for the ban] may be that some products offered gift cards to customers, which is allegedly in violation of the rules of the Amazon platform," SACA said in the statement.

The three brands hit by the latest decision sell a range of consumer electronics products, including baby monitoring cameras, with the affected products accounting for around one-third of Sunvalley's total sales revenue on Amazon since the start of 2020, SCMP reported citing the statement.

Source: Hindustan Times

BDST: 1956 HRS, JUN 24, 2021
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