SYDNEY: US rocker Jon Bon Jovi will donate seats to fans as part of his association with new Australian A-League football club Melbourne Heart this season, the club said on Saturday.

Lifelong sports fan Bon Jovi has taken on the role as the club`s number one international ticket holder and in a gesture has purchased four premium memberships and will donate seats for each home game to football fans.

Bon Jovi, whose band is touring Australia in December, was until recently the owner of American professional indoor football team Philadelphia Soul and is keen to help out the Heart in their inaugural season, starting on August 5.

"I like to think I pour my heart into whatever I do, so supporting Melbourne Heart FC seemed pretty natural, but I wanted to see if I could share that feeling with Heart fans," Bon Jovi said in a club statement.

BDST: 1451hrs, July 24, 2010