Consumers can buy glass bottle 200m and 250ml, PET 400ml, 500ml, 600ml Coca-Cola bottles with special FIFA World Cup Trophy Tour (FWCTT) labels on them and SMS the unique code under the cap/crown of the bottle to participate in the biggest marketing campaign of Coca-Cola in Bangladesh.
Exclusive chance to win tickets to the FIFA World Cup™ Trophy Tour by Coca-Cola to be held in Dhaka from 17-19 December, 2013. In tital 4500 winners will get 2 passes each; one pass admits one person only.
The promotion is valid from November 1 to December 14, 2013. Winners will be notified on a weekly basis, on specified days in November and December 2013.
Coca-Cola Bangladesh is launching a special ‘Under-the-Crown’ (UTC) campaign for the FIFA World Cup™ Trophy Tour (FWCTT), scheduled to be in Dhaka from 17-19 December, 2013.
In total 4500 consumers can win 2 exclusive passes to see the authentic, solid gold FIFA World Cup™ trophy in Dhaka on 18 December 2013.
The consumer campaign is open to all resident of Bangladesh, above the age of 18 having a mobile phone. The offer is only valid on glass bottle 200ml and 250 ml and special FWCTT promotional packs of PET 400, PET 500, PET 600ml and consumers can type COKE (space) eight (08) digit unique code’ (Example: COKE 92346076), from their mobile phones to 9934.
The Coca-Cola Company in partnership with FIFA and Bangladesh Football Federation (BFF) is working together to bring the coveted FIFA World Cup™ Trophy to Bangladesh.
This will be the first time that the authentic, solid gold FIFA World Cup™ trophy will be arriving in the country.
“Coca-Cola is bringing the FIFA World Cup™ Trophy to Bangladesh for the first time and it will be a historic event for everyone in Bangladesh. We want consumers to connect with their passion for football and as Coca-Cola, we are very excited to have this spectacular opportunity to open happiness for the people of Bangladesh.
The only way for consumers across Bangladesh to get tickets to see the Trophy is through our UTC Campaign, so we encourage consumers to participate in this campaign.
We hope football fans enjoy the special prize of being at Bangabandhu National Stadium to see the real FIFA World Cup™ Trophy on December 18, 2013 – it is a rare experience and we are happy that we can be a small part of this special and joyous moment for them.” said Debasish Deb, Country Manager, Coca-Cola Bangladesh.
Every participant can receive free FIFA Trophy Tour downloads like wallpapers, mobile phone ring tones, the official Coca-Cola anthem sung by David Correy for the FIFA Trophy Tour etc.
Participants must retain the closure with the Unique Code, and produce them for verification in order to claim their ticket, if and when they are declared winners. Each crown can only be used once and all prizes are subject to validation and verification.
“We are very happy that we have the chance to bring the official FIFA World Cup™ Trophy to the people of Bangladesh. More than 9,000 football fans will have the opportunity to witness the authentic Trophy LIVE and be a part of this historic event so we are very happy that we can be a part of the consumer’s passion for football and give them this once-in-a-life-time opportunity.” added Deb.
The global FIFA World Cup Trophy Tour™ by Coca-Cola kicked off with an official launch ceremony in Rio de Janeiro, Brazil, on 12 September 2013.
The FIFA World Cup Trophy Tour™ by Coca-Cola will be the most inclusive, participatory event ever, inviting fans around the world to get up close and personal with the same trophy that is presented by FIFA to the country winning the FIFA World Cup™.
In 2010, when Coca-Cola and FIFA took the trophy to 94 cities in 84 countries, it provided more than 500,000 fans across five continents, an opportunity to be a part of the trophy tour celebrations.
This year, the tour will also be visiting 50 new countries that have never had the opportunity to host the trophy before. The UTC activation is being supported by activation on online, print, radio and tv as well as through posters and outdoor avenues.
BdST 1942 BdST, NOV 19, 2013
Edited by: Sabbin Hasan, ICT Editor/MZR
