Banglalink is the latest VimpelCom operating company to offer unlimited WhatsApp to its customers.

This offer, which is the first of its kind in Bangladesh, will be exclusive to banglalink for two months from commercial launch date of 13th November, 2013.

This launch is yet another aggressive offer to boost the continuous data growth of the company. Until now with mix of other such data bundle offers, banglalink has experienced good growth in mobile data: in terms of service perception, number of data users & revenue.

WhatsApp Messenger is a proprietary, cross-platform instant messaging service. In addition to text messaging, users can send each other images, video, and audio media messages.

The usage of WhatsApp as a messaging tool is growing in Bangladesh among the youth segment. Seeing this trend banglalink has launched this unique offer under ‘banglalink play’ sub-brand- which is targeted specifically for the youth. This will not only reinforce but also further build up the overall proposition of banglalink play making it more appealing and competitive to the core target group.

Banglalink subscribers who will purchase the popular daily 5MB data pack of P9 at BDT 8 (+VAT) will enjoy unlimited WhatsApp as an additional feature. Subscribers will be able to download WhatsApp client app by visiting (www.whatsapp.com) this site.

BdST 1622 HRS, DEC 11, 2013