DHAKA: Microsoft Corp is expected to surpass Yahoo Inc for the first time in the US$140.2 billion worldwide digital advertising market, according to estimates by research firm eMarketer released on Tuesday.

Microsoft’s global ad revenue share for 2014 is forecast at 2.54 percent, edging ahead of Yahoo’s 2.52 percent share, reports The Straits Times.

Google Inc will remain No. 1 with a 31.54 percent share, trailed by Facebook Inc with 7.79 percent, the research firm said.

Facebook and Twitter are expected to have the largest gains in market share, with Facebook rising from 5.82 percent in 2013 while Twitter Inc’s share should grow to 0.79 percent this year from 0.5 percent in 2013.

BDST: 2150 HRS, JUL 15, 2014